It's Lid Eyeshadow Base
It's Lid Eyeshadow Primer is the newest edition to the Alila Family.
100% locally formulated and manufactured.
This eye product makes a huge difference in the pigment and longevity of eyeshadow.
What Is It's Lid Eyeshadow Primer?
This is a cream-based product that is applied on the eyelids before your eyeshadow to make shadows and eyeliner go on smoother and last longer. It serves as the double-sided tape that grips to both your lid and your eye makeup. You can also use it to help enhance your makeup hues/colours and make them look brighter and bolder.
How does Eyeshadow Primer Works
The primer creates a base for the eyelids, absorbing excess oil and allowing for an even surface to apply makeup. Without primer, oily eyelids can cause eyeshadows to get that “creased or folded” effect throughout the day, have patchy and uneven application or even disappear entirely in a matter of hours.
Also eyelids often have a slight natural pigment to them that can make it difficult for certain shadow colours to pop. Primers serve as clean canvases that allow any and all shadow colours to stand out.