Alila is a locally developed range of cosmetics and beauty products specifically designed for South African women. Fierce and fearlessly addicted to colour, Alila makeup has a high concentration of pigment and boasts a flawless, long wearing finish.

Initially developed with professional makeup artists in mind, the range has garnered a following amongst everyday women who want to look their best and use a trusted product, which is affordable and delivers above price point.


We have had such an overwhelming response to the Alila brand that we have opened 3 stores in South Africa and have embarked on connecting with online sales platforms and stores.

Alila kits are a firm favourite amongst our clientele and are available to professional makeup artists and beauty students. We work with a national database of beauty professionals who receive new product launch updates in our newsletters.

Our single products sell online and can also be ordered from our sales teams.